Take Your Exclusive Seat on the
Arte of Beauty Awards Panel

Jae Leong

Judging Committee Chairperson, International Awards Associate (IAA)

Jae Leong is the accomplished chairperson of IAA’s extensive judging committee.

As the chairperson, Leong assumes a leadership role, guiding the organization and spearheading initiatives to uphold quality and creative excellence in critical areas such as design, creative advertising, marketing communications, video production, and business. Additionally, she serves as a key award representative at IAA, consistently demonstrating success in overseeing assessments throughout her career.

She prioritizes the coordination of strategic arrangements among various jury panels, establishing herself as a standout figure in the industry. Demonstrating a keen sense of management, Leong has executed her role with precision, ensuring that each participant receives fair evaluations and unbiased assessments, underscoring the significance of integrity in maintaining the credibility of the judging outcomes. Furthermore, her collaboration with professionals globally has positioned her at the forefront of specialization, enabling the development of exceptional communication and relationship management skills.

Bling Shan

Graphic designer, Toys“R”Us

Lihui Shan (Bling Shan) is a high caliber graphic designer who has established an excellent reputation in the world. With her years of experience in graphic design, her design ranges from brand creativity, product packaging to IP design and visual management.

Shan, as a leader in design innovation, has led Toys"R"Us to design 50+ standout products and make numerous original achievements that have generated over 100+ million CNY in sales. Till present, she has been granted several patents and six certificates of work registration, with 2 more exterior design patents still pending.

Her commercial success is complemented by artistic recognition-Bling hosted three solo exhibitions in 2025 in Asia. Her healing artistic style is highly recognized. Early representatives work, such as the "A Baby's Dream World" and "The Waves And The Gentle Breeze" immediately garnered attention form major domestic and international art exhibitions.

Krupa Koestline

Founder & CEO, KKT Labs

Krupa Koestline is the founder of KKT Labs, as well as an award-winning cosmetic chemist and biotech innovator dedicated to the future of sustainable beauty.

Merging biology, biotechnology, and green chemistry, she develops high-performance, eco-conscious formulations that are not only backed by strong intellectual property but also designed to meet the growing demands of modern consumers. With a science-first and transparent approach, she consistently transforms industry challenges into valuable opportunities, guiding brands with insight and inspiring innovation across the beauty landscape.

Recognized with international awards and named one of Beauty Independent’s Top 30 Product Developers, Krupa has created hundreds of breakthrough products that unite scientific rigor with sustainability, turning research into market-ready innovation. Beyond formulation, she is an active moderator, speaker, and contributor, committed to empowering brands, mentoring future scientists, and pushing the boundaries of beauty. With her vast knowledge and experience, she is exceptionally equipped to serve as a juror, offering valuable insight and expertise to evaluate innovation in the industry.

Zhijun He

Senior designer, Samsung

Zhijun He is a seasoned graphic designer based in New York, currently driving brand storytelling at Samsung.

With a strong foundation in visual communication and digital marketing, she leads the creative direction and cross-platform campaigns that connect consumers with the brand in meaningful ways. Before joining Samsung, Zhijun built a robust background in brand development and digital design, with a passion for crafting insight-driven campaigns. Her expertise spans creative strategy, brand building, and ecosystem design—delivering measurable results through data-informed creativity and operational excellence.

Recognized globally for her creative excellence, Zhijun has received numerous prestigious international awards. Her acclaimed work has been widely exhibited at renowned venues and festivals around the world, reflecting her commitment to design innovation and cultural impact.

Shu Zhang

Makeup Artist, Freelancer

Shu Zhang is a professional makeup artist whose career spans fashion, film, music, stage, and commercial work.

A two-time first-place winner at a renowned international award for her makeup artistry, her film work has been selected for the Cannes Film Festival three times, receiving multiple distinctions. Her editorials have appeared in Vogue, Vogue Italia, Nylon, L’Officiel, Elle, Marie Claire, Harper’s Bazaar and Arena Homme+.

Her brand collaborations include Adidas, Arc’teryx, Kith, New Balance, Fila, and the NBA. She has worked with an impressive roster of global talents, including actors Daniel Wu and Liu Xiaoqing; musicians Amber Liu, Epik High, Rich Brian, LANY, and The Rose; NBA All-Stars, DeAndre Jordan, Blake Griffin; as well as Olympic gold medalist Bobby Finke.

Lan Nguyen Grealis

Makeup Designer, Celebrity Makeup Artist and Author, LNG Beauty

Lan Nguyen-Grealis is a multi award-winning editorial, beauty, and celebrity makeup artist based in the UK. She is also the author of Art & Makeup and ProMakeup Design Book.

She’s recognized for her signature creative approach to modern, elevated beauty, along with her innovative visual branding and design direction across music, TV, film, and global advertising. Her collaboration with Revolution became a cultural phenomenon — the custom palette she designed went viral, surpassed demand expectations, and went on to win both a People’s Award and the Global Best Innovation Award in 2022. Lan has also served as a guest judge on the BBC series Glow Up and continues to lead makeup direction for multiple London Fashion Week designers.

Before becoming one of beauty’s most influential creative forces, Lan studied Art & Design and Fashion Design + Marketing, forming the artistic foundation of her signature visual language. Her philosophy centers on empowering women to embrace individuality — believing that personal style, not trends, is the key to authentic and lasting success.

Gabi Pascua

Executive Producer, Showrunner and Beauty Professional, ASOB Media

Gabbi Pascua is the Executive Producer and Showrunner for ASOB Media, leading their debut independent documentary series set to release in 2026. Previously, she built a distinguished career as a makeup artist, serving high-profile entertainment clientele across Los Angeles, New York City, and internationally.

Her work in product development and brand content broadened her understanding of the beauty industry, leading her to launch her own brand before moving into developing and showrunning international documentary films. She holds 2 Creative Arts Emmys and 5 nominations within her first decade.

She has traveled internationally to collaborate with UNESCO cultural heritage sites, tourism boards, and leading beauty and wellness brands. She has also written for Vogue Philippines and MEGA Asia and her earlier work appeared in publications such as Vogue, V, Billboard, The Hollywood Reporter, and Variety, with features on major red carpets and across networks including CBS, Disney-ABC, NBC-Universal, HBO, FOX, and Netflix.

Soyeon Park

Creative Director, Greenest

Soyeon Park is the Creative Director of Greenest, a Seoul-based fashion brand celebrated for its modular and sustainable designs with architectural precision. She also leads creative strategy at Blancsom, a U.S.-based premium boutique brand, overseeing editorial direction, VMD, and content development.

She led the creation of Greenest’s product line, recognized for its structural innovation and dedication to circular materials. Greenest expanded into global concept stores and strengthened its domestic presence through celebrity features on major Korean TV networks, fueling brand growth and notable collaborations.

Guided by a global perspective, she grounds her work in sustainability, emphasizing modularity, ethical sourcing, and adaptive design.